Team

The Sports for a Better World events are designed and managed by Better World Initiatives, a for-profit company founded by Helinä Piik. The company is registered in London (United Kingdom), Nairobi (Kenya) and Helsinki (Finland).

The team behind the Sports for a Better World events is driven and passionate. Contributing to the success of each event and project, the team members bring to the play a strong set of skills and an eagerness to learn more.


Founder & Event Director – Helinä Piik is the creator and founder of Sports for a Better World, and the founder and CEO of Better World Initiatives. Her mission is to create a kinder, more equal world through bold collaborations, sustainability and ethical value creation through business. More on Better World Initiatives.


Golf Coordinator & Host – Jouko Piik is a professional golfer and has always worked in the golf sector. Calm and focused by nature, Jouko is Helinä’s brother and shares her belief in a just, honest society where everyone is respected and equal. Jouko is based in Helsinki, Finland, and speaks English, Finnish and some Thai.


Administrative Assistant – Dahlia Gilmovitch is based in Switzerland and supports Sports for a Better World with administrative tasks and research.