Introducing our new Head of Program


Partner, Head of ‘Sports for a Better World’ 

photo jouko

With a solid background in sales, events and the golf industry, Jouko is a Partner at Better World Initiatives and the Head of the company’s initiative, Sports for a Better World. Calm and focused by nature, Jouko is Helinä’s brother and shares her belief in a just, honest society where everyone is respected and equal.

A classic lefty, Jouko’s passion and professional focus has always been golf. During his career as a golf professional, Jouko has competed on the Ecco Tour, the Finnish Tour and the PGA Tour of Thailand. He has played in multiple exclusive pro-am events, spanning over Northern European and Southeast Asian countries. Jouko has also been a professional caddie on the Asian Tour, the Challenge Tour and the European Tour, as well as smaller professional tours in Asia.

Jouko has contributed to many innovative golf initiatives and is passionate about out-of-the-box thinking. Following all of the pro tours and major tournaments, Jouko is a die-hard fan of the legendary Tiger Woods.

Born in Helsinki, Finland, Jouko is based in Nummela and speaks English, Finnish and some Thai.